New to SEO? Learn how search engine optimization works and how to rank your website higher in Google search results. Keyword research, link building, & more.

• Intro
• What is SEO and why it is important
• What are keywords
• How to analyze search intent
• How to find keyword for your site
• What is ranking difficulty
• What is on-page SEO
• How to optimize a page for a target keyword
• What is link building and why it is important
• How to get backlinks for your site
• What makes a backlink “good”
• What are link building tactics for beginners
• How to do blogger outreach for backlinks
• What is technical SEO and why it’s important
• What are technical SEO best practices